How we work

A predictable process for an unpredictable thing: building software.

Every project follows the same eight-week rhythm. Same checkpoints, same demo cadence, same deliverables. The product is the surprise. The process never is.

01
Week 1
Discovery

We shape the idea before touching any tool.

Two days of workshops with you. We map the user, the positioning, the riskiest assumption, the success metric. You leave with a one-page brief. The only document that matters for the next eight weeks.

FounderStrategy leadLead engineer
What you get
  • One-page product brief
  • User journey map
  • Risk register
  • Sprint plan
02
Week 2
Design

Wireframes, then prototype, then testing. In that order.

We design low-fi first so debates stay cheap. Once the flows are settled, we move to a clickable Figma prototype and put it in front of five real users. Their reactions, not the opinions in the room, decide what we build.

Product designerFounder
What you get
  • Low-fi wireframes
  • Hi-fi Figma prototype
  • 5 user test recordings
  • Design system kit
03
Weeks 3 to 6
Build

A staging deploy every Friday. No exceptions.

Daily Slack, weekly demo, retro every two weeks. By week 4 your product is in production with a real domain and real signups. We code in your GitHub organization from day one. Every commit, every issue, every deploy is yours.

Lead engineer2× full-stackDesigner
What you get
  • Codebase in production
  • Staging environment
  • Weekly demo recordings
  • Live analytics dashboard
04
Weeks 7 to 8
Launch & Handoff

Real users, real metrics, a clean exit.

We open the gates, watch the metrics, fix the obvious. Then you get a 1 hour handoff call, an ops doc and full ownership. Or we stay on retainer and keep iterating. Your call.

Lead engineerFounderWhoever you're hiring
What you get
  • Public launch
  • Ops docs & runbook
  • Analytics walkthrough
  • Optional retainer plan
Engagement

Three ways to work with us. No hourly billing.

We charge a fixed price. You know the number before we start. You only pay more for what you decide to add later.

Spike

Best for early ideas
$4k
2 weeks

Wireframes, prototype, user tested. Something to take to the board, an investor or a hiring conversation.

  • 1 user flow
  • Figma prototype
  • 5 user tests
  • Recommendation memo
Start withSpike
Most popular

MVP

Most popular choice
from $16k
6 to 8 weeks

The standard engagement. Idea in week one, product in production by week eight, with real users.

  • Full product build
  • Staging + production
  • Demo every Friday
  • Handoff documentation
  • 30 days of post-launch support
Start withMVP

Retainer

Best after the MVP
$14k / month
ongoing

Keep the team after launch. Same crew, same Slack, same Friday demos, just monthly.

  • 2 engineers + designer
  • Weekly delivery cadence
  • Roadmap planning
  • Cancel any month
Start withRetainer
The stack

Boring tools, on purpose.

We pick tech you'll be able to hire engineers for five years from now. No framework of the week, no vendor lock-in.

Frontend
TypeScript · Next.js · React · Astro
Mobile
React Native · Expo
Backend
Node · Postgres · Prisma · Drizzle
Infra
VPS · AWS · GCP · Cloudflare
Design
Figma · Framer
Ops
Linear · GitHub · Slack

Ready to put a date on the calendar?

Start a project